A distinct advantage of the
Internet is its ease of use and speed. Especially now that languages have
evolved, and that Internet Marketing techniques have improved. If you have a
computer and Internet access, you can do business wherever and whenever you
want. Now that many people have laptops, this is even more true. I'm not even
talking about SmartPhones ...
By the seller, advertising
costs are greatly reduced by the number of methods that are available. Take for
example the e-mails. You can send promotional cards to thousands of people and
have perhaps the success a week or two later. Instead, if you send emails to
these people, you may achieve better sales in less than a few hours, and low
cost. Internet Marketing is the same as Direct Marketing, but cheaper, faster,
and more efficient!
Suppose that your business
runs smoothly online marketing and you have just learned that one of your
products will be abandoned. Want to run a promotion to sell your stock, but it
will take a few days to send the news to your customers. The competitor in the
corner that sells this product also received the same news. But he works
online. It can send a mass e-mail and have clients in his shop that night.
Eventually you find yourself stuck with obsolete product while he was able to
spend the new model more efficient. Speed and efficiency.
A final advantage of the
Internet is that you can literally sell to the world. When starting a business
you will have people who can physically get to your store as customers. Their
number is obviously limited. Internet can reach every corner of the world. If
you open your online store, your customer base is everyone having access to the
Internet, or millions more. Every day more people join the online community.
Being new on the Internet, they are also potential new prospects. Nothing can
compete with such an advantage.
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