The spokesman engine Google,
wanted (he says that) "break a myth" in his latest video sent to SEO
and webmasters. Someone asked, "What is about the percentage of Page Rank that is lost during a
301?" The answer to Matt Cutts is a bit convoluted: "the amount of
PageRank that is dissipated through a 301 is exactly the same as that
dissipates through a link."
Matt Cutts recalls that, in
accordance with the original scientific articles on the Page Rank, the more
links a page has, the more Page Rank transmitted is diluted. But the total Page
Rank is passed down "from 10 to 15%." This is the same part that
would be lost, according to Matt Cutts, in the case of a redirection type 301.
The "myth" that a
redirection lose less Page Rank that a link is supposed to be shattered with
this video. Matt Cutts also said that Google does not see why, today, these
principles change.
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