Advantages of SEO:
- Nature is more interesting
in terms of cost because we do not pay keywords or marketing campaigns, in
engines, to be well positioned.
- An SEO will always offer a
cost per click more interesting than the paid listings.
- Generates a visit to the
long tail that can not be performing the paid search.
- The cost of Search Engine Optimization is fixed,
depending on the number of hours allocated unrelated and completely independent
of the rate of return clicks.
- The SEO lowers the cost
per click based on the cost of the initial implementation and low cost
adjustments, as part of a strategy by the paid listing.
- Sites that received SEO
optimization have a higher conversion rate, in fact, the natural results
available to users, by definition give a result corresponding exactly to the
keyword, as opposed to paying results.
- A equivalent results, SEO
is cheaper than the SEM, and especially SEO is perein over time, for your
digital identity.
Disadvantages of (SEO):
- More than 15 billion pages
indexed by Google, Yahoo, Bing, on the web, which can lose visitors on wildcard
searches.
- Need expertise of a
specialist in SEO, constant monitoring.
- No guarantee of
positioning through the use of SEO as a simple change in the algorithm of
search engines can change the position.
- In the
competitive sector, it is difficult to position on certain keywords if they
were acquired huge amounts of money!
Learn more about SEO Company by http://www.seocompanyuk.biz/
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