Regarding SEO, we
must distinguish the on-site SEO for actions that you can take your site to be
seen by search engines, helping to index your pages and understand your content
and off-site Search Engine Optimisation.
The latter is more concerned with the off-site optimization and aims primarily
to accumulate inbound links (back links) which we have already spoken.
SEO, content is
king. Without relevant content, it will be difficult to be referenced for
specific keywords to increase traffic to your site and eventually convert your
visitors into leads. As it is difficult to predict how users search for
information, the best is yet to produce content, lots of content. More web
pages you create, the greater your chances of being seen by the search engines.
However, you should avoid dealing with the same subject in all your pages. It
is important to vary the pleasures. There are several ways to use your content
to build your online presence and increase your chances of being listed without
being repetitive, including:
The home page:
Use your home page to highlight your offer but your messages and keywords.
Products /
Services: feel free to create a page with product or service,
References:
create a page that lists links to other pages of your website on various
topics,
Blog: we have
already seen, blogging regularly (once a week is a good average) is a great way
to create content on various and diverse subjects and can have a dramatic
effect on your SEO as each item is a new page.
Besides the background,
shape is also important. Each page created must have a title that captures the
reader's attention and that includes the keywords for which you wish to be
referenced. Also opt for text formats that emphasize the importance of certain
words or phrases.
The URL structure
has an impact on the ability of search engines to index and understand the
content of your pages. It is therefore essential that the URL is as descriptive
as possible. Some platforms for creating websites or blogs, it automatically and
arbitrarily incorporate codes or numbers, which is harmful to SEO. Ideally, the
URL of your page should be the title of your article. Most platforms offer the
ability to edit and change the title.
Warning: There is
a difference between internal links and inbound links (back links) which we
have so often spoken. Internal linking to other pages on your website or blog.
When you refer to a previous article, for example, you must use an anchor text.
So, you tell the search engines that the page to which you point is related to
the keyword or phrase that you have set as anchor link.
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