After Panda, here is the
Penguin. Google definitely has the animal fiber when it comes to baptize
updates its algorithms for ranking websites. The objective is always the same:
the fight against web spam. This is all unauthorized allowing sites to appear
in a good position in search engine results techniques.
The shortcomings of Panda
Each of the updates released
by Google is preferred referencing quality sites. Panda was so particular
objective of fighting against duplication of content for. Resulting in
significantly degrade the hearing of price comparison and other aggregators
directly referred by Google. But these falls hearing eventually stir up
controversy. Many have questioned the concept of quality made in Google, by
implying that the market leader had in fact intended to favor its own services
(such as Google Shopping). Others went further by questioning the objectivity
of the criteria used in the algorithm, even suspecting some manual intervention
to select and bring down some sites charge that Google was quick to challenge.
Penguin against "web
spam"
Google has released the
latest update to its algorithm last Tuesday. An event for all referrers, then
obliged to ensure that their site was not affected by it and, if necessary,
react quickly. Penguin is to fight against the practice known as "web spam",
which involves manipulating the order of the results of search engines to show
the highest possible through deceptive practices, such as automatic creation of
content or use of hidden content to increase occurrences. Some basic rules must
be followed to avoid any incident. The spécialiséAbondance.com website advises
to be careful when choosing a Search Engine Optimisation. For a clever choice of keywords, good
quality links and content will certainly maximize its SEO, without necessarily
employ means considered illegal by Google.
The guide of good SEO,
according to Google
On his guide, Google are two
types of SEOs. To simplify, there are the "good guys" in impeccable
behavior, called SEOs "white hat". And then the "ugly",
which does not hesitate to use malicious practices to raise the maximum
visibility: SEOs are "black hat". While the distinction may seem
rather simplistic and is challenged, it allows the search engine to communicate
practices to follow, making a distinction between what comes out of the normal
optimization of wrongful conduct. Thus, the use of hidden links to mirror
sites, the keyword stuffing and duplication of identical content, go against
the "law of Google."
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