When it comes to
online marketing strategy, it is possible to define operations in the short,
medium and long term. The results obtained by this type of action therefore
depend on the time invested and the means employed. In the case of a company
that decides to go on the internet, its leaders should carefully consider
efforts to provide varying benefits they can derive from the implementation of
an action rather than another and the time required for the results arising
from this action can be realized and felt.
SEO: Optimizing
web pages in search engines (Search Engine Optimisation)
SEO is optimizing
for the search engines to a website through SEO work. The aim is to achieve
sustainable strategic positioning on a range of targeted keywords close to the
theme of the website to generate organic traffic quality.
SEM: Marketing
sponsored links (Search Engine Marketing)
SEM is optimizing
the visibility of a website through a PPC
campaign (advertising trade ties fee) on a search engine. The objective of this
approach paid search is to quickly generate targeted from your identified
market segment traffic.
SMO: Marketing
applied to social networks (Social Media Optimization)
The SMO talking
about social networks and refers to techniques that allow to know a company or
brand via social media like Facebook, Twitter, LinkedIn, YouTube etc ... The
objective of SMO strategy is not only to expand its visibility on the Internet
but also to improve its online reputation and generate a positive brand image
among its target audience.
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