The first
thing to treat and certainly the most important for a site to make the hearing,
the quality of the content. Users who have been captivated by the information
you give them will not hesitate to talk about your site. On the other hand,
search engines take into account the time spent by visitors on your site. Thus,
by providing interesting content is generated both prescription and better
indexing.
Search Engine Optimisation, it is
useful to integrate the content of keywords that can be sought by Internet
users in the target site. The presence of keywords representative of the
activity of the site is essential to the proper indexing by search engines.
However, it is against productive to enter a series of keywords without heads
or tails. Indeed, the indexing robots now locate these lists of words that were
intended for them. On the other hand, it affects significantly the quality of
drafting and invariably flees users seeking quality information.
By content,
we also hear ergonomics and visual quality. Users to retain and increase the
number of page views, a site must be user friendly and easy to use. Regarding
indexing, it is essential to give a descriptive title for each page as well as
develop a coherent tree.
Linking Policy
Directories:
There are many specialized on a theme or general directories. To be referenced
in the directories you can choose two strategies:
Qualitative
strategy is carefully selects the relevant directories in relation to the theme
of the site reference and their Page Rank (Page Rank is the confidence index
assigned to a site by Google). This increases its own page rank and attracts an
audience to his site really interested in its content. However, it does offer a
limited number of back links and visits.
Quantitative
strategy is sought to be referenced by the largest number of directories
possible. This can be very long to do manually, but robots exist although their
effectiveness is limited. A large number of back links and visits but of poor
quality and can lower your Page Rank will be obtained. The links are very
important factors in the positioning of a website there are different technique
for obtaining links.
Learn more
about PPC by http://www.webmatrixtechnology.com/
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