Pay per click
(PPC) is an Internet advertising model used on websites, in which advertisers
pay their host only when their ad is clicked. With search engines, advertisers
typically bid on keyword phrases relevant to their target market. Content sites
commonly charge a fixed price per click rather than use a bidding system.
While pay per
click is a sure way to put your ad in a good position in search engines,
sometimes it is not necessarily the best way to market your content. Of course,
if money is not a problem, you will benefit greatly by using PPC, but you
should not rule your SEO marketing strategy.
When a prospect
does a search, it is natural that we turn to the first left, then look to the
right and down to form a triangular pattern. In general Search Engine Optimization results that are higher in the ranking will
get the most looks.
Thus prospects
looking for sites that have been placed using organic SEO techniques to get
there. If you use fresh content that is keyword rich and placed all over the
internet instead of one where you make your site here. Marketers using
pay-per-click, however, are placed in the first pages of Google because they
bought the space for advertising. People are exposed to advertising everywhere
they look, all day while they are less likely to go to another paid ad on
Google. People want authentic, fresh, quality content and expert advice from
experienced marketers who are interested to benefit others by placing their
experienced advice on the Internet rather than simply paying for an ad to drive
traffic to their site.
In summary, regardless
of whether you choose to use PPC or not to be a successful marketing agent you
should also be adding new content targeting keywords to make your search engine
rankings naturally. Online marketing should be focused on helping people find
what they are looking for your input and content is a sure way to do it.
Second, all traders are trying to make a profit and adding regular content that
you have a good chance to be on the first page of the list of search engines
for your targeted keywords at no cost to your business. For new traders is a
great way to generate revenue to put some paid advertising or PPC keeping with
your SEO efforts as well. Read more about SEO Services by http://www.seocompanyuk.biz/
4 comments:
good post
I feel SEO is most suited to business/blogs...it increases pagerank and visibility in a slow but definite way whereas PPC is more suitable for online shopping sites, which gives instant traffic/visibility to the website.I have used the SEV(Search Engine Visibility) from Thewebpole.com as they provide keyword and suggested topics,submit the site to over 100 search engines and also provide reports which eventually improved my website traffic.
It's sure that marketers using pay-per-click, however, are placed in the first pages of Google because they bought the space for advertising. It's the great effective process to promote any business worldwide. Thanks for sharing this great post.
adwords specialist
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