The Search Engine Optimisation includes all techniques that webmasters should use to achieve this goal. SEO techniques can be divided into two categories:
1. Technical On-Page
2. Off-page technical
Techniques for On-Page Optimization
These techniques consist of all optimizations (or mistakes to avoid on-page SEO) you can do it directly on your site to make it more attractive in the eyes of search engines. This may be a change in the HTML code, or adding a sitemap file for example.
Technical Off-Page
These techniques are focused on their work "link building", a work that is to get other websites to link to your site. SEO experts generally agree that the link buiding techniques account for 90% or more in the effectiveness of an SEO campaign. It is still important to use techniques On-Page, because they are easy to apply and use can make little difference if they are combined with technical Off-Page. Once you have applied the most important optimization techniques On-Page, acquiring links is by far the first activity you have to continue to improve the position of your site in Search Engines.
1. Technical On-Page
2. Off-page technical
Techniques for On-Page Optimization
These techniques consist of all optimizations (or mistakes to avoid on-page SEO) you can do it directly on your site to make it more attractive in the eyes of search engines. This may be a change in the HTML code, or adding a sitemap file for example.
Technical Off-Page
These techniques are focused on their work "link building", a work that is to get other websites to link to your site. SEO experts generally agree that the link buiding techniques account for 90% or more in the effectiveness of an SEO campaign. It is still important to use techniques On-Page, because they are easy to apply and use can make little difference if they are combined with technical Off-Page. Once you have applied the most important optimization techniques On-Page, acquiring links is by far the first activity you have to continue to improve the position of your site in Search Engines.
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