Usually referred
to as "SEO" (in English for SEO Search Engine Optimization) all techniques to improve the visibility of a website:
Submission
(submission in English) of the site to raise awareness of research tools;
Positioning
(English ranking) of positioning the pages of a site in a good position in
result pages for certain keywords;
The difficulty of
the exercise is not so much in promoting the site with search engines in
structuring the content and internal and external mesh to be well positioned in
the results of the pre-selected keywords.
Indeed, a
majority of internet users use search engines to find information and questions
as such a search engine using keywords (keywords in English). It is therefore
essential before any thing to worry about the content that is being proposed in
order to better meet the expectations of users, and to identify the keywords
that can be seized by them!
The term SERP
(Search Engine Result Pages) means search results as displayed after a request.
It is essential to understand that one user to another the results for the same
search engine can vary depending on the one hand What the user selected
settings (language, number of results per page), but also by location (country,
region) where the request is made or the device (mobile, tablet, desktop) or
sometimes as requests made previously by the user, and finally because the
search engines are regularly A / B testing to test different views. As such, it
is not uncommon for a site disappear from SERP on a motion for 24 to 48 hours,
then redo its appearance. This means that it takes a minimum of 72 hours before
worrying.
This means that
it is not because you see in first position as you are bound. To get as close
as possible to what most users see results, it is advisable to disable the
query history, or navigate using the incognito browser.
The pages
referenced in the first position obviously get more visits, followed pages in
second position, etc.. The same applies to the pages referenced in the first
page from the pages referenced in the second page. Thus, if a page is in the
11th position (hence the second page), it is very interesting to try to
optimize to get it to the first page and get a significant gain in unique
visitors.
Keywords
SEO makes sense
vis-à-vis keywords (keywords in English), that is to say the words used by
visitors to research.
The first task is
to determine the keywords on which you want to position the pages of the site.
The keywords that you have in mind do not always match the keywords used by
visitors, as they tend to use the shortest possible terms or to make spelling
mistakes.
In terms of SEO,
it is generally between two schools of thought:
White hat SEO
(read white hat), referring to the instructions scrupulously SEOs search
engines to webmasters in the hope of obtaining a sustainable SEO playing with
the rules;
Black hat SEO
(read black hat), designating the adopting technical SEOs contrary to the
instructions of the search engines in order to get a quick gain pages
monetization potential, but with a high risk of decommissioning. SEO black hat
and playing cat and mouse with the search engines, regularly adjust their
algorithms to identify and decommission the sites do not meet the guidelines.
Techniques such as cloaking or happy and spinning are considered dangerous and
not recommended.
Before talking
about search engine optimization, the first step is to ensure that the major
search engines and especially Google (because it is the most used) identify the
site and come to browse regularly.
The reference
point for the search engines is the web page, so you think, in the design of
the website, to structure the pages taking into account the advice above for
each page.
Indeed most
webmasters think properly index the home page of their site, but abandoning the
other pages, or it is usually the other pages that contain the most interesting
content. It is therefore imperative to choose a title, URL and Meta (etc.) adapted to each of the pages.
There are a few
techniques for site design to give more efficiency to the page referencing a
site:
An original and
compelling content,
A well chosen
title,
An URL adapted
A body readable
text engines,
META tags
accurately describe the content of the page
Thoughtful links
ALT attributes to describe the content of images.
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