1 - SEO or
Natural SEO is spam
Beyond this common myth that "SEO is dead", I also hear a lot of
people shouting that the professionals in the SEO industry are only spammers
using techniques of "black hat". A summary note that these techniques
"black hat" are those formally disapproved by the search engine Google.
All this as if there was no legitimate SEO tactics, also known as "white
hat" that fall within the Google webmaster guidelines. Of course, there
are techniques that fall immoral practices, but many of the best Search Engine Optimisation tactics
are especially good managements of its site.
2 - Anyone can do SEO or Natural SEO
On this one, I am going to go with tweezers. Anyone can learn SEO, but as his
training has not reached a suitable level, it can not effectively Natural SEO.
Basically what I'm saying is that there is a big difference between working
with an experienced, qualified and professional SEO and Natural SEO spinning
your company has a computer, simply because he fiddled with computers. Best
practices of SEO requires time to assimilate and learn to implement. This means
that you should proceed with caution whenever and assign these tasks to a well
qualified SEO provider.
3 - From good content guarantee me a good ranking
Google has made a lot of fuss over the last two years that she appreciates the
pages with high quality content. Let me break this inflated bladder to block. Although
good content is important, this isolated variable is not enough in itself to
ensure a good place in SEO. Believing SEO myth is like saying about your
website: "If I do, they will find me." Good content is not enough to
attract the attention of search engines. There are here and there are thousands
and thousands of sites that claim to have content and high value items. In
truth, good content should be coupled with other variables that weigh SEO
rankings. So, and I repeat, the quantity and quality of back links pointing to
your website. All this in order to improve its position in the natural search
results.
4 - If I use Google Analytic, Google will be able to spy on me
I admit that much of the world of SEO works in speculation and secrecy. Since
Google does not confirm (and here will not change) the factors that influence
its ranking algorithms, SEOs must constantly replenish their own understanding
of the field. This can lead to speculation about the correlations that do not
exist, or correlations in the case of the rankings fall at the same time that
some key parameter in Google Analytics. However for all erase all doubt, here
Matt Cutts indicating that the data found in Google Analytics are never
actually used by the teams in charge of search algorithms.
5 - SEO is set in
stone
A final myth that I would expose, is the idea that SEO is a simple set of steps
that, once learned, can be applied to any website of any size in any niche.
And obviously if you think about it a little, it is easy to understand why here
can not be true. A site like Amazon must take several steps to improve its
performance in a small SEO website interior run by a nephew geek. Of course,
each site may engage in similar tactics (e.g., social media marketing and link
building), but how they will apply these practices show that their strategic
SEO are hardly similar. As such, before planning an SEO strategy for a given
site, it is important to understand both the current site level optimization
and its relationship with others in the same niche. Only an effective
competitive analysis and a thorough understanding of how to use the techniques
of the most relevant and appropriate SEO will shed once and for all the myth
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