Exchanging links
between websites is part of your Search Engine Optimisation strategy, it allows you to increase your
link popularity. As with all criteria of relevance of a site to its position,
it is not central but can be crucial to make a focus on some key phrases or to
launch a new website.
Ideally links
exchange for SEO:
The link must
have exchanged a useful location ie it has a real role for the visitor, it is
clickable. The site with which you exchange must have a PR at least equal to
your (this is a rule of webmaster). Thus, as a general rule the complementary
sites are preferred: offering a service or additional content. In this ideal
case, is the web partnership and the exchange of classical link (audit partner
can not therefore limit its usefulness for SEO).
Classic case of
link exchange for SEO:
Technically you
can accept any site AND competitors websites. BUT the destination site must be
of good quality editorial, no spam ... a PR at least equal to your (still this
rule). You can pretty much refused a site saying "your site is good, but I
can not afford a linker site with a PR lower than mine, to not broadcast my PR
(page rank), come back to me when your PR has evolved and where it will be with
pleasure "is the typical response of webmasters.Les competitors are often
set aside (easy to understand), even if in the end it would boost the ranking
of everyone (all worthy competitors name, the "network of good pros"
somehow) up and that makes the greatest effort (exchange of links is a brick
SEO) would be the top one. FYI, this technique of link exchange between
competitors is often used in the field of hospitality.
Exchange links to
avoid:
If the webmaster
is unscrupulous destination (for example, it removes your link back to the end
of a month (it happens), you must make a monthly overview of the sites you link
to lock reciprocity), site irrelevant content (content taken from other sites
(may be similar to spam), heavy content to load ...), paid link exchange
(outlawed in most guidelines of search engines ) ...
When to exchange
links?
Sorry for the lazy
but it is a recurring task.
Exchanging links
is done throughout the year:
- Priming step is
important and we will determine the types of target sites and launch a wave of
applications,
- Retries: every
2 weeks or months depending on the reactivity of webmasters
- Find new links.
Occurs at the same time as reminders, the aim being to increase its popularity
index regularly and not piecemeal.
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Learn more about SEO Firms by http://www.webmatrixtechnology.com/
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