SEO Challenges
There are so-called
"SEO challenge" which are kind of competition to get better ranking
on the search engines (the winner is the one who pushes his site in the first
place) for a given keyword. Most often, this single key word is not indexed
before (on Google: "No records match the specified search"). Prizes
are awarded to winners as a function of time during which the site retains its
place (1 month, 2 months etc.
Spamdexing
Misuse of these practices
led to the so-called spamdexing (dexing for indexing: SEO, spam representing a
"massive electronic communications, including e-mail, unsolicited
recipients, for advertising or dishonest purposes.")
The difference between SEO
and spamdexing is not obvious, although the techniques used for spamdexing are
identifiable (and reprehensible) abusive proliferation of links pointing to the
same address, networking sites whose main purpose is their own interconnection,
giving the whole a "weight" on the search engines. Google, for
example, a link to a site is considered a vote, you can see the latter
technique as a self-election. Google does not seem to have automatic methods to
identify and remove these spamdexing "improper referrals" case by
case.
Spamdexing = Google Bombing?
In light of these factors,
where can you put the practice of Google Bombing (or Link Bombing)? Is this an
honest or dishonest SEO? Google responds: "We do not condone the practice
of Google bombing, or any other action that seeks to affect the integrity of
our search results (...) but they do not affect the overall quality.
The Google Bombing can be
assimilated to spamdexing, in its use for commercial purposes, ie in the case
of a contract between the related "spamdexer" and the target company,
or in the case of "ego-bomb" which aims to promote their own site
through the practice of spamdexing
In this case, Google Bombing
and spamdexing are confused.
However, in most other
cases, and this is what interest me, Google Bombing does not control to promote
a site so dishonest (or removing any financial benefit). Each link is a vote as
defined by Google, a vote for the positioning information of a site in the
first place search results, often tinged dispute.
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