I recently received
information concerning the implementation by Link lift site of a "market
place" hyperlinks on the Web. You can buy it there or sell links, estimate
the price of a link that you want to sell, etc.. The site states that "buy
one or more links allows any advertiser to target traffic from its site, to
increase the thematic relevance, increase link popularity, and ultimately
achieve a better position in the results pages of search engines. “ Many
similar services also exist in the United States
Amazing initiative at a time
when Google clearly condemns such practices through Matt Cutts, his spokesman
"Search Engine Optimisation", whether or not
hidden links. The search engine offers even in its Webmaster Tools link
entitled "Report Paid Links" that can speak with the search engine
such practices as a "report spam" and clearly stated its position on
this page: "Some website owners attempt to" buy Page Rank "in
the form of paid links to Buying Their site links to Improve Page Rank Violates
our quality guidelines." ...
This type of service
"paid linking" seeks, moreover, to calculate the value of a link in
proportion to the PageRank of the pages, which I think is a mistake because
this value displayed in the bar tools Google is only indicative and updated 3
to 5 times a year by Google. The "real" PageRank, that used for the
algorithm of Google, is not known. So does paying a link on the basis of false
data clearly shocked me a bit, though ... And I do not think too the theory
that Google and find a good way to sell more sponsored links ... There is so
much to do in terms of SEO to optimize your site in a fair and honest to
highlight quality content ... And what would be the interest of Google to oust
its results pages websites responding with relevance to the query requested?
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15 comments:
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