You all expect, the finally
here: the ultimate guide to achieve an Search Engine Optimization audit from A to Z. Very difficult to
achieve for the simple reason that I never performed an audit in the same way
back. So we will start by asking the basics before entering the heart of the
matter.
An audit is performed according
to the objectives of the site, and this is the reason why an audit for a site
does not look like that done for another site. The first thing to consider is
to clearly define what the customer wants to know what direction you should
take to achieve your audit. That said, it's time to start.
Check-up
Above all, try to recover as
much information as possible, the main ones being:
*Access to the Analytics
(Google Analytics, etc.).
*Access to Google Webmaster
Tools
*Access to Bing Webmaster
Tools
*Recovery logs
*Access to the server, or at
least a copy of the file.
A properly configured
analytics tool will also give you the conversion rate, the more pages that
convert, site goals, etc.. Unfortunately, very often the tool is not configured
or used 100% and it will ask to have these statistics in a different way.
It also often happens that
no account Webmaster Tools does not exist, it is not necessarily easy work, but
as nothing is ever too late; this is the perfect time to create
Why is this information important? Simply because
they will:
*To know the activity of the
motors on the site.
*To know the behavior on the
site.
*To already identify
potential blocking factors.
*The tools needed, on your
side, we will have a deployed arsenal.
A crawler
If you could use only one
tool, it would be this one. At a minimum, the crawler must be highlighted:
URL
The status of the URL (or
response code, you call it like you want).
The depth level.
File type.
This is the subsistence
minimum. Ideally, the crawler can also show information such as:
Guidelines (meta robots, X-Robots-Tag)
Title the page
Weight files
The presence or absence of a canonical.
The number of internal and external links.
Content of h1 and h2.
Of course, depending on the
objectives, other information may be useful / necessary. Decide for yourself
what to get or not
A back links analyzer
If Webmaster Tools already
give us information on inbound links, they are unfortunately far from complete.
This is why a link analysis tool will be useful. Indeed, we certainly need to
know information such as:
anchor inbound links
the total number of links
and fields
quality inbound domains
A visibility tool
Necessarily imprecise yet
indispensable tool visibility will be an overview of the presence of the site
on the engines, the presence of competitors, but also to assess the development
potential of the site in terms of visibility, so in terms traffic, so in terms
of turnover.
A positioning tool keywords
I do not deny that it is
really not that important to me. I will still mention it in this folder and
share with you my opinion and its possible uses.
Performance of a tool
Not be necessary because a
complete analysis can logically define what levers to push to improve site
performance, but I must admit that Page Speed or YSlow Insight makes life
easier
You now have at hand
everything you need to get started in a good SEO audit, it misses you more than
the methodology. Once is not custom, I'll meet you tomorrow for the rest of the
file. Small teaser: we will start with technical analysis, but I bet you
already guessed.
About Top SEO Company in UK visit http://www.seocompanyuk.biz/
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